|Advice / How To show HIDE|
A novel approach for copy (offers a guide to a sport, activity, or event -- can be a survival guide).
|All Caps show HIDE|
Copy set entirely in capital letters (difficult to read in large amounts).
|Angle of Rotation show HIDE|
Measured in degrees from a starting point. For text, the starting point is horizontal, 0 degrees.
|Art show HIDE|
Any printed graphic or material -- other than pictures -- that gets mailed to the plant.
|Art Illustration show HIDE|
An artistic depiction of some point introduced in the feature story.
|Art Infographic show HIDE|
An artistic rendering of facts gathered from a poll or survey.
|Artwork show HIDE|
Any clip art, illustrations, drawings, logos, or other artistic renderings.
|Ascender show HIDE|
The part of a lowercase letter which rises above the main body of the letter.
|Baseline show HIDE|
An imaginary line on which letters align.
|Black Space show HIDE|
The area on the spread where photographs or other dark elements appear.
|Bleed show HIDE|
Photos, backgrounds, or other elements that extend beyond the trim of the spread.
|Body Copy show HIDE|
The feature story on each layout.
|Bold show HIDE|
Type created with a dark, heavy line (used for emphasis).
|Border show HIDE|
The outline of a text box or photo area.
|Bridge show HIDE|
An element used to connect areas separated by a grid of white space. Headlines and quote boxes are commonly used as bridges.
|Calendar show HIDE|
A visual and verbal overview of a month.
|Caption show HIDE|
Copy that describes the who, what, where, and when in a photograph. Every photo or photo collection must have one.
|Centered show HIDE|
Type alignment around an imaginary center line.
|Clip Art show HIDE|
Professionally designed art used as part of the design.
|Columnar Format show HIDE|
A method of dividing a layout sheet into consistent vertical columns.
|Condensed show HIDE|
Type width is narrowed while height remains the same.
|Copy show HIDE|
Text on the spread, including headlines and body copy.
|Cropping show HIDE|
The proportional sizing of a photograph to focus on the subject of the photo.
|Customer Number show HIDE|
A five-digit number assigned by Balfour Yearbooks. The number is the same from year to year and must appear on all submitted materials (including digital). Also called Job Number.
|Cut Out show HIDE|
A picture with the background removed; also known as Cut-out Background (COB).
|Definitions show HIDE|
Copy that explains idiomatic or technical words and phrases.
|Descender show HIDE|
The part of a lowercase letter which extends below the main body of the letter.
|Dominant show HIDE|
An element on the spread that is most prominent.
|Dominant Photo show HIDE|
Photo which is 2 or 2 1/2 times larger than any other picture.
|Downstyle show HIDE|
Headline style with the initial letter of the first word and proper nouns capitalized.
|DPS show HIDE|
|Dropped Column show HIDE|
A vertical column of white space that is the width of a grid (used to emphasize a special feature).
|Dropped/Inset Initial Letter show HIDE|
A letter that is larger than the rest of the copy block and is set above the first line of text.
|Dummy show HIDE|
A rough diagram of a planned spread.
|Extended show HIDE|
Type made wider than normal with the same height.
|External Margin show HIDE|
A margin of white space that frames a spread.
|Extra-bold show HIDE|
Type created with very heavy lines (used for emphasis, but difficult to read in long passages).
|Eyeline show HIDE|
A way to link a spread through a horizontal line which runs across two facing pages (should fall slightly above or below center).
|Family show HIDE|
A style of type including all its sizes, weights, and widths.
|Feature Story show HIDE|
Copy that tells the who, what, where, when, why, and how of a story (often presented in a lead/quote/transition format).
|Flat show HIDE|
Half a signature.
|Flush Left show HIDE|
Type alignment that is even vertically on the left margin and uneven, or ragged, on the right margin.
|Flush Right show HIDE|
Type alignment that is even vertically on the right-hand margin and uneven, or ragged, on the left-hand margin (more difficult to read than flush-left alignment).
|Folio show HIDE|
Tag at the bottom of the page which numbers and names the spread.
|Font show HIDE|
The complete set of letters, numerals, and punctuation marks in one size of one typeface.
|Four-color show HIDE|
The full color using four processes to obtain all colors.
|Graphics show HIDE|
Printing effects such as tinted screens, tool lines, display type, and artwork.
|Gray Space show HIDE|
The area on a spread covered with type.
|Grid Structure show HIDE|
Horizontal and vertical columns used to align elements.
|Gutter show HIDE|
The hinge where the two pages of a spread meet.
|Headline show HIDE|
Word or words set in a larger point size to attract the reader to the beginning of the copy.
|Horizontal Rail show HIDE|
Single grid that runs horizontally to create separation, making the spread appear less dense.
|Identification Line show HIDE|
A single line of copy used to identify individuals pictured in photo collection -- a line such as John Smith -- or John Smith, HS president.
|Internal Margins show HIDE|
1 pica separation between elements.
|Internal Spacing show HIDE|
The amount of space between elements (photos, copy, and graphics) on a spread.
|Italics show HIDE|
Letters slanted to the right (used as a contrasting face).
|Job Number show HIDE|
See Customer Number.
|Justified show HIDE|
Type alignment that is vertically even on right and left side.
|Ladder show HIDE|
The overall map which shows the placement of every layout in the yearbook.
|Layouts show HIDE|
The arrangement of black space (photos), gray space (copy), and white space on a single page or spread.
|Lead In show HIDE|
The sentence or paragraph which catches the attention of the reader.
|Leading show HIDE|
The space between lines of type (measured in points).
|Light show HIDE|
Type made with very thin lines.
|Logo show HIDE|
Artwork used to represent a company or a unifying concept.
|Lowercase show HIDE|
Letters that are not capitalized.
|Map / Diagram show HIDE|
A visual that provides the reader with key references related to the main story.
|Narrative show HIDE|
A first person account of a sport, activity, or event. The account emphasizes the personal perspective.
|Natural Spread show HIDE|
The two pages in a signature that are printed side-by-side
|Normal / Book / Regular show HIDE|
Type made with an average line (commonly used for body copy).
|Normal Width show HIDE|
Type character is slightly taller than it is wide.
|Overprint show HIDE|
One color printed over another, such as black type printed over a tint block.
|Photo Collection show HIDE|
A group of photos designed as a single visual unit. It can be designed as a series in sequential order or as grouping with a single theme.
|Photo Collection Caption show HIDE|
Copy that describes a group of photos. It may simply be a summary caption with lead-ins keyed to numbers or letters that correspond to numbers or letters on the pictures. Or it may be linear pull-outs from the pictures to captions.
|Pica show HIDE|
A unit of measure used by printers, one-sixth of an inch.
|Point show HIDE|
A unit of measure used in determining type height and rule line thickness. One point equals 1/72 of an inch or 1/12 of a pica.
|Primary Headline show HIDE|
The main headline, generally set bigger and/or bolder to catch the reader's attention.
|Pulled Quote show HIDE|
A quote lifted from the body copy and printed in a larger size somewhere on the spread. Also see Quote Box.
|Question and Answer show HIDE|
An approach that combines the most compelling questions of a story with answers from the people closest to the action.
|Quizzes / Tests show HIDE|
Interactive copy approach that allows the reader to respond to relevant questions in true/false, multiple choice, short answer, or essay formats.
|Quote Box show HIDE|
Copy that showcases first-person opinion or reaction related to the topic being covered. Also see Pulled Quote.
|Rails show HIDE|
Single vertical empty grids left on both sides of a featured story to draw the readers' eyes to the story.
|Reverse show HIDE|
White or light-color type on a black or dark background.
|San Serif show HIDE|
The size of the body of a letter without ascenders and descenders; measurement of the actual height of the lower case x.
|Schedule show HIDE|
A list that highlights key times and dates.
|Scoreboard and Statistics show HIDE|
A listing of vital and interest facts related to the story.
|Secondary Headline show HIDE|
A smaller headline that supplements the primary headline by adding information or identification (usually designed in conjunction with the primary headline). A Secondary Headline can used within the body copy to break up copy-heavy areas and is usually set in a larger point size and/or heavier weight than body copy. Also called Subhead.
|Serif show HIDE|
Type with finishing strokes at the ends of letters.
|Signature show HIDE|
16 page sections. 8 of the 16 pages are printed on each side of one big piece of paper. Each side is called a flat (2 flats per Signature).
|Spread show HIDE|
Two facing pages in the yearbook, such as pages 2 and 3.
|Story Caption show HIDE|
A caption that expands on and replaces the information included in a caption to include the why and how (often features a quote that offers an option or explanation).
|Style Guidelines show HIDE|
Specifically establishes the number of grids for each type element (like captions, body copy, and headlines).
|Subhead show HIDE|
See Secondary Headline.
|Text Wrap show HIDE|
A column of text that flows around a photo, quote, graphic, or art.
|Timeline show HIDE|
A chronological listing of activities and events.
|Tool Lines show HIDE|
Lines which are used for emphasis, such as around pictures or to separate captions from the story text.
|Type show HIDE|
Printed letters or characters.
|Upstyle show HIDE|
Headline style with all major words capitalized.
|Weight show HIDE|
The width of the lines that create the letter.
|White Space show HIDE|
The absence of any element.
|Width show HIDE|
The horizontal measurement of type.
|x-height show HIDE|
The size of the body of a letter without ascenders and descenders; measurement of the actual height of the lower case x